Creative Direction
I turn brand intent into clear creative direction people can execute. No vague concepts. No story-board fog. Just decisions that lead to strong, consistent work across teams and channels.
TV campaign for the Ministry of Economy for the "Fair Development Transition" Program 2021-2027 with the message "We are staying where we are! We are entering a new era." providing support to those regions and people affected by the social, employment, economic, and environmental impacts of the transition.
The Fair Development Transition Program 2021-2027 supports regions that are moving away from polluting energy sources, so that every resident can stay in the place they love!
Petros lives in Florina and wants his local products to travel around the world through his business.
For Theodora, the best view in the world is Lake Kastoria. The view she sees every day from her shop. This is her place.
Aphrodite lives with her family in Megalopolis. She wants her young daughter, Dimitra, to grow up in a cleaner environment.
Yannis was born and raised in Kozani. His hometown is the starting point for all his business ventures.
Christina works in a traditional family business in Grevena. And she wants this business to continue. In her own town!
Konstantina grew up in Tripoli and has strong ties to her hometown. And now, the conditions are ripe for those ties to grow even stronger.
Storyboard for EveryDay Sensitive with cotton Maxi Night sanitary pads give you carefree nights so you can enjoy your day!
TV commercial for EveryDay Sensitive with cotton Maxi Night. Maxi absorbency, maxi protection!
TV commercial for Nitsiakos Turkey. "Turkey in the oven tomorrow? Then let's start today!" starring chef Christoforos Peskias and actor Stefanos Michail.
TV commercial for Black Chicken Nitsiakos. "Need protein? Black Chicken!"
TV commercial for Nitsiakos pre-cooked products. "Should I start breading? They're ready!"
TV commercial for Superfoods Hippophaes capsules starring basketball player Dimitris Diamantidis.
TV commercial for Pennsaid Gel “happy ending to pain without pills”.